Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!

43 | 7 Things to Do Before Building Your Website | Marketing 101

One of my biggest goals at P&P is making sure you're setup for success…
 
Too many of my clients, friends of friends (myself included 😬), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic.
 
While creating your website for your purpose or business is great… it’s not the place to start. 
 
In fact, there are seven things you should do with your marketing strategy before you even think about: building the website, starting the Instagram, posting anything!
 
Thankfully, today, that's where we come in. There are systems and processes you can build RIGHT NOW that are foundational to your marketing strategy 🪄
 
And, we want to share those with you for FREE.
 
In this week's episode of the Marketing Your Purpose podcast, I’m diving into the “7 Things to Do Before Building Your Website”, including:
 
✨ Defining your target audience and situation,✨ Identifying your goals,✨ Outlining your key messages and strategies,✨ Creating a timeline and budget +✨ Measuring your success!
 
I know you’re eager to get the word out about your purpose and mission and I want you to get to that place quickly too.
 
Before you do anything, tune into this episode, download the freebie below and fill it out. ✍️
 
Here are your seven steps to promote and sell with ease! Jump in now!
 
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WHAT’S NEXT?
 
Grab your FREE One-Page Marketing Plan ——> https://plumandparcel.com/one-page-marketing-plan
 
The One-Page Marketing Plan is your secret weapon to conquering your objectives and achieving BIG results.
 
This simple, yet powerful roadmap will guide you through the essential steps to create a focused marketing and communications strategy.
 
With our One-Page Marketing Plan, you'll ⤵️
✅ Gain clarity on your objectives
✅ Define your target audience
✅ Craft key messages
✅ Select the right strategies
✅ Track your progress
...and so much more!
 
Say goodbye to scattered efforts, and hello to streamlined success! Ready to get started? Download me: it’s free!
 
+++
 
LINKS:
- Grab your FREE One-Page Marketing Plan ——> https://plumandparcel.com/one-page-marketing-plan
- Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
- Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
- Join our email list: plumandparcel.com
- Follow us on Instagram: @plumandparcel
- Connect with Austin on LinkedIn: austinkapur

42 | Momming in the Media | 5 Bits of Advice as a New Mom in Entrepreneurship and Journalism with Kelsey Ogletree, Pitchcraft

Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 🦸
 
'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once 🤪, is crazy work. 
 
But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy
 
For all you busy, supermoms out, here's an encouraging word to say keep going, even when life feels upside down. 🙃 
 
Kelsey Ogletree, a new friend, mom and business owner in the media space, has fresh thoughts on how motherhood and work can be one in the same.
 
Her 5 bits of advice on how she navigates being the founder and CEO of Pitchcraft, a technology platform for lifestyle PR pros prioritizing relationships over transactions, and a new mom, is refreshing and on point. 👌
 
I'm eager for you to tune into our conversation.
——
On top of being an entrepreneur, Kelsey is also an independent journalist for national outlets like The Wall Street Journal, Travel + Leisure and AARP The Magazine. ✍️📰
 
She has a wealth of knowledge around writing, pitching and building relationships with the media. So, if PR is your thing, tune in today.
 
During our conversation, we talk about the value of:
 
- Working with other moms 👥- Outsourcing creatively using ChatGPT 👩‍💻
- Growing slowly 🌱- Keeping your phone away from your kids and in bed 🙅‍♀️- Involving your children when necessary 🤱
Mom or not, you'll enjoy this episode. Give it a listen!
 
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Just as much as you, P&P wants your purpose-driven thang to:
 
- Experience momentum, - Have a positive social impact, 
- Tell a story that shines among the rest.
If you're eager to gain exposure you didn't think was possible for your brand, you have to start looking at your marketing + PR as an ongoing relationship, not a one-off request. 🤝
 
If you are:
 
- Ministry or non-profit leader- Online service provider- Business or marketing consultant- Health or wellness coach- Course creator- E-commerce shop owner - Tech for good founder
Tap us in. ☎️ We'll coach you through collaborative partnerships, strategic media opportunities, content amplification efforts and more that bring in new leads and sales…
 
All while avoiding treating people and your marketing as transactions in the process. 🚫
If this sounds like something you need in your life, give us a ring. 🥳 We offer different PR packages for most price points! And, are ready to serve you and your ongoing needs.
 
Contact P&P Today —> https://www.plumandparcel.com/contact
 
LINKS:
- Use MYP200 for $200 off your first month of Pitchcraft: https://pitchcraft.media/
- Download this FREE resource to learn how to build authentic relationships with journalists: https://pitchcraft.myflodesk.com/relationships
- Connect with Kesley on LinkedIn and Instagram: https://www.linkedin.com/in/kelseyogletree/https://www.instagram.com/kbogletree/
+++
 
- Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
- Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
- Join our email list: plumandparcel.com
- Follow us on Instagram: @plumandparcel
- Connect with Austin on LinkedIn: austinkapur
 

41 | 5 Ways to Systemize Your Marketing with Chelsi Jo

Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships. 
 
Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky. 
 
Whether “systemizing your life” is a new or seasoned practice for you, the big question is: have you prioritized systems in your marketing?
 
Chelsi Jo, a friend and mentor of mine, has quite a bit of experience in this area. 
 
She recently sat down with me to unpack five ways she makes her ongoing marketing efforts seamless, and I thought you might find these tips helpful too.
 
Chelsi is the host of the top 10 ranked Systemize Your Life Podcast, CEO and Founder of ChelsiJo.Co, +  the queen of systems for work from home moms.  
 
Her core three systems are the reason why she has been able to grow a business from idea to multiple six figures and never neglect her family in the process.
 
So, our goal here today is to make your marketing more streamlined.
With the help of Chelsi, we're covering 5 ways to systemize your marketing in any stage of business, including:
 
- Keeping Track of Your KPIs- Planning Your Top Marketing Strategies Quarterly  - Creating a Content Calendar- and more!
 
If you're ready to get more organized in your biz + be more intentional with your time, then I have the episode for you. It's time to dive in! Listen now.
 
+++Ready to systemize your marketing?
 
Check out our online course, the Purposeful Marketing & PR Playbook, a four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget.
 
Take your business to the next level with more credibility, exposure, leads and sales, all while making a bigger impact. 
 
Use code “WELCOME” to get 10% off! Get access today.
 
 +++
 
LINKS:
Visit ChelsiJo.Co: https://chelsijo.co/
Listen to the Systemize Your Life Podcast: https://podcasts.apple.com/us/podcast/systemize-your-life-routines-schedules-time-management/id1488424047
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

40 | 3 Sustainable Marketing Strategies | Earth Day Special

If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day 🌎🌱
 
As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row…
 
You can expect I choose marketing strategies and tactics that are not just effective, but sustainable too. ♻️
 
Marketing (like events) costs a ton of money, energy and time, and often leave behind a ton of waste.
 
Which is why I ALWAYS suggest implementing marketing and PR strategies that aren't just money or time savers, but are better for the environment. 🍃💡
 
If being more thoughtful of the world around you sounds like something you need in your marketing, take a listen to Episode 40 this week.
 
Here is a preview of the strategies that have stuck with me over my 10+ years in this industry + how they can help you be more sustainable in your biz too. 🌷
 
1️⃣ Go digital 📲2️⃣ Invest in sustainable packaging, products or branding 📦3️⃣ Be vocal about your sustainability choices 🗣
 
Ready to dive in? Head outside and take a breath of fresh air! It’s time you tuned in.
 
+++
 
If you have unique questions about how you can be more sustainable in your marketing, reply to this email or reach out at plumandparcel.com/contact. I’d love to setup a discovery call or 60-minute Intensive to talk over the challenges you are having in your business and provide low cost, time efficient marketing and PR strategies that might be the solution. 
 
Let me help you get through the biggest hurdles of your business. I know you’re juggling a lot, my friend, and I don’t want marketing to be the issue.
 
 +++
 
LINKS:
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur

39 | Your Guide to Batching Content | 7 AWESOME Content Batching Tips

It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone. 
 
With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢
 
Can you relate?
 
Thankfully, I was able to take a few steps back without missing a beat. 🥁
 
And, you know how I did it?
 
CONTENT BATCHING 💖
 
Batching content is a lifesaver for times like this.
 
At its root, content batching is simply planning and creating a month's plus worth of content in advance. 
 
You can imagine how happy I was when I knew I had several episodes recorded ahead of all this craziness. 🙌
 
If you don't have the slightest clue on how to start batching your content, then buckle up!
 
Today we're diving into:
 
1. Deciding what content to create
2. Designing a content calendar
3. Doing a brain dump
4. Dedicating your time 
5. Gathering your materials
6. Gaining momentum
7. …and most importantly, taking breaks!
 
Batching your content really is an excellent strategy to streamline your workflows and boost productivity.
 
AND, it provides great relief in a season when so much can be out of control.😮‍💨
 
Here are seven awesome content batching tips to start off your week!
 
+++
 
LINKS:
Snag your FREE One Page Marketing Plan: plumandparcel.com/one-page-marketing-plan
Grab your FREE Marketing Focus Framework: plumandparcel.com/marketing-focus-framework
Sign up for the Purposeful Marketing & PR Playbook: plumandparcel.com/playbook
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖
 
Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌
 
Polly's planners landed in the hands of the most perfect “celebs”. And, their online promotion of the planners rocked her business for the good! 💰
 
But, like most businesses, her marketing and PR strategy had to evolve. 
 
Over the years, Polly has not only leveraged influencers, social media marketing, podcast tours, a robust email list, SMS and so much more… 📱
 
But, she has nailed the art of urgency and incentives that catapult her perfect customer to buy her planners again and again and again. 🛒 
 
Polly is an incredible example of applying an integrated marketing and PR approach.
 
I'm so excited for you to learn more about her, the multiple businesses she runs and her evolving marketing mix on the Marketing Your Purpose podcast today.
 
If you're ready to propel a dream or simply advance your marketing strategy… come take a listen. 🎧
 
Hear about the investment she made in P&P, “the best money [she] ever spent" in her business. 💵
 
 +++
 
LINKS:
Join Polly’s workshop : www.horacioprinting.com/workshop
Visit Print School: www.horacioprinting.com/printschool
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

37 | "I'm not a writer" | 5 Ways You Can Outsource Writing Editorial Pieces and PR Pitches

Hi friend! Ever considered outsourcing your PR? 💵
 
I know, I know, I know… I talk a lot about doing your own PR and marketing over here on the MYP podcast, so why am I suggesting outsourcing?
 
I will always advocate for you being your own multi-channel, integrated marketing and communications manager. 💪
 
But, as a small business owner myself, I am fully aware bandwidth and time WILL get in between you and your biggest awareness and sales goals.
 
And, I don't want you to get stuck there. 🚫
 
In today's content-driven world, the ability to craft compelling editorial pieces and pitches is essential for businesses and individuals alike. 
 
If you find yourself lacking the time, skill, or inclination to write and pitch yourself and your brand for further exposure, fear not. 🫣
 
There are numerous ways to outsource your pitching and writing needs efficiently and effectively. 
 
Now, is the BEST time to learn why outsourcing isn't so bad (hello business expense) as we sit squarely in tax season. 🧾
 
 In today's episode of the Marketing Your Purpose podcast, we'll explore five strategies to help you find the perfect writer for all your PR needs, plus all the benefits of outsourcing.
 
Because remember, we weren’t created to do life alone… 👭
 
Investing in others experienced in the work you've been itching to start is an absolute no brainer! 🧠
 
+++
 
Ready to take a chance on PR with a little bit of coaching and accountability?
 
We have 5 spots available for our PR Support Bundle this month, and I want one of those spots to go to you.
 
The PR Support Bundle is a mix of all of our favorite offers. This is what you get when you sign up today:
 
Two 60-minute strategy calls with me, Austin Kapur
One 3-6 month PR action plan with proposed goals and PR strategies
A bio refresh and creation of your thought leadership platform
A list of suggested, targeted influencer, podcast or media contacts, and the directions & guidelines for how to reach them
4 personalized influencer, podcast or media pitches drafted & prepped
2 editorial pieces drafted & queued for submission
+ BONUS! If you pay for this service in full this month, you'll get the Purposeful Marketing & PR Playbook, my online course for FREE! 
 
This is a POWERHOUSE offer and I can't wait to implement it with you. 
If this sounds up your alley, it's time you booked your first service with P&P. Contact us today!
 
+++
 
LINKS:
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

36 | 3 Reminders to Help You Do What Matters Most in a Get Things Done World w/ Michelle Myers, She Works His Way

We're kicking off Holy Week with a very special guest. 🤍
 
Michelle Myers is the founder of She Works His Way, a non-profit organization for working women. She is an author, wife and mama of three children.
 
And, has a VAST amount of wisdom to share around doing what matters most versus simply getting things done. 🙇‍♀️
 
Culture tells us to care about everything, but Scripture tells us to care about a few things.
 
As Lent ends and we fall back into our patterns again (myself with social media), Michelle will help encourage you to avoid being swept up in the hustle again. 👏
 
She'll help you pause to remember the weight of this week, and leave you with three foundational reminders…
 
Especially, for us women who are ambitious and want more – but want that more to not be defined by this world. ⛅
 
Unable to hop into Episode 36 of the Marketing Your Purpose podcast? 
 
Here is a preview:
 
1️⃣ Keep God first — when you do this, He orders everything else
 
2️⃣ We are called to love people - not please people
 
3️⃣  Follow His rhythm of rest and work
 
Grab your cup of tea, find space and take a deep breath in. It’s time you tuned in.
 
+++
 
LEAVE A REVIEW
 
We're so grateful for our avid Marketing Your Purpose podcast listeners. 
 
If you haven't written a review, please take a moment to leave one on Apple Podcasts or wherever you tune in.
 
Every time someone writes a review for the podcast, it helps another busy, purpose-driven gal find it! Thank you for ALL your support.
 
+++
 
LINKS:
 
Check out the She Works His Way podcast: https://sheworkshisway.com/podcast/
Shop She Works His Way resources: https://sheworkshisway.com/product-category/books/
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join Plum & Parcel’s email list: plumandparcel.com
Follow Plum & Parcel on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

35 | "I don't have time" | 5 Systems to Help You Pitch Yourself for Podcasts and Editorial Pieces

Have you ever said to yourself…
 
“I can't pitch myself, my biz or organization for speaking gigs or editorial pieces because I don't have enough time or I don't know how?" 
 
Have you fallen into the belief that you don't have the right connections, skills, money or time to make PR happen? But, are tired of living into this belief?I find that the biggest hurdle to getting started with PR and pitching is knowing where to start AND where to find the time. Thankfully, today, that's where we come in.
 
There are systems and processes you can build RIGHT NOW that will give you the time and freedom to start pitching with ease.
 
And, we want to share those with you for FREE.
 
On the Marketing Your Purpose podcast, I'm excited to dive into 5 systems to empower YOU, the:
 
- busy, purpose-driven entrepreneur, - non-profit leader,- course or content creator, - business or marketing coach or consultant, - tech for good founder,- e-commerce shop owner, etc….
 
Because you can do this yourself!
 
The cat is out of the bag…  
 
You don't need to hire a big expensive PR agency to do the pitching for you. 
 
For 5 simple tips on how to start pitching yourself and your biz for podcasts and editorial pieces, tune into Episode 35.
 
+++
 
Ready to take a chance on PR with a little bit of coaching and accountability?
 
We have 5 spots available for our PR Support Bundle this month, and I want one of those spots to go to you.
 
The PR Support Bundle is a mix of all of our favorite offers. This is what you get when you sign up today:
 
Two 60-minute strategy calls with me, Austin Kapur
One 3-6 month PR action plan with proposed goals and PR strategies
A bio refresh and creation of your thought leadership platform
A list of suggested, targeted influencer, podcast or media contacts, and the directions & guidelines for how to reach them
4 personalized influencer, podcast or media pitches drafted & prepped
2 editorial pieces drafted & queued for submission
+ BONUS! If you pay for this service in full this month, you'll get the Purposeful Marketing & PR Playbook, my online course for FREE! 
 
This is a POWERHOUSE offer and I can't wait to implement it with you
. 
If this sounds up your alley, it's time you booked your first service with P&P. Contact us today!
 
+++
 
LINKS:
Grab your free one-page marketing plan
Fill out your one-page marketing plan with me in Episode 4
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

34 | 3 Key Questions to Ask Yourself When Starting Your Own Email List w/ Rachel Lopez

When I first set out to create the Marketing Your Purpose podcast, one of my greatest weapons was my email list.
 
Creating a carefully thought through list was no easy task. 
It took energy, time and investing in a strategy that as my new friend Rachel Lopez of Gal Agency describes was manageable and sustainable. 
 
But, that didn't happen overnight.
 
So, my goal here today is to make your email marketing strategy simpler.
 
With the help of Rachel, we're covering three questions you should ask yourself when starting your own email list at any stage of business, including:
 
➟ Where are you at in your business?
➟ What can email do for you?
➟ How will email fit into your entire marketing ecosystem?
 
When Rachel first reached out to be a guest, I was most excited about her belief that your marketing should feel as good as your purpose.
 
If amping up your email marketing strategy, and being more intentional in your biz are on your radar in 2024, tune into this episode.
 
Building your email list starts today! 
 
+++
 
LINKS:
Sign up for Gal Agency’s email list: https://gal-agency.com/converting-guide
Book a free 15-minute discovery call with P&P: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur