38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖

 

Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌

 

Polly's planners landed in the hands of the most perfect “celebs”. And, their online promotion of the planners rocked her business for the good! 💰

 

But, like most businesses, her marketing and PR strategy had to evolve. 

 

Over the years, Polly has not only leveraged influencers, social media marketing, podcast tours, a robust email list, SMS and so much more… 📱

 

But, she has nailed the art of urgency and incentives that catapult her perfect customer to buy her planners again and again and again. 🛒 

 

Polly is an incredible example of applying an integrated marketing and PR approach.

 

I'm so excited for you to learn more about her, the multiple businesses she runs and her evolving marketing mix on the Marketing Your Purpose podcast today.

 

If you're ready to propel a dream or simply advance your marketing strategy… come take a listen. 🎧

 

Hear about the investment she made in P&P, “the best money [she] ever spent" in her business. 💵

 

 +++

 

LINKS:

• Join Polly’s workshop : www.horacioprinting.com/workshop
• Visit Print School: www.horacioprinting.com/printschool
• Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
• Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
• Join our email list: plumandparcel.com
• Follow us on Instagram: @plumandparcel 
• Connect with Austin on LinkedIn: austinkapur