Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place. Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles. Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission. *Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!* As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve. Inside this podcast you will find: • Basic, integrated marketing and PR tips that break through the darkness • Thoughtful plans to help you launch and sustain your purpose-filled thing • And, encouragement in helping you live by your values, in and outside your workplace So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in. Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel. Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!
Listen on:
Episodes
Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
Today, I’m sharing my top 5 time management hacks that have helped me manage my schedule and ensure I can give my all to my business and family without losing my sanity.
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From one small business owner to another, regularly checking in on your priorities and giving yourself grace can go a long way toward helping you run an efficient business and home that’s free from overwhelm.
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I hope these time management hacks help you think differently about your time. Share yours with us in a review on Apple Podcasts OR on Instagram: @plumandparcel
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SAVE THE DATE! The Purposeful Marketing & PR Playbook is coming! This four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget is launching September 19!
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Efficiently and effectively manage your next launch in just four weeks!
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If you’ve tried the same marketing strategies over and over again, and they’re no longer working. If you’re inconsistent with your marketing due to time constraints and budget. And, if you know you have a powerful purpose to share, but you don't know where to start! This go-at-your-own-speed online course is for you.
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Visit plumandparcel.com/playbook for more details!
Wednesday Sep 06, 2023
Wednesday Sep 06, 2023
This week, I’m bringing you 4 ways to be more purposeful in and outside your business.
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This topic has been heavy on my heart since a conviction in 2021 that made me look more carefully at how I express my words, gifts and time. Don’t worry, I’m still working on it and I have a ways to go.
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But, I’ve been taking baby steps both personally and professionally to be more intentional, and by sharing these four practices, maybe they’ll encourage and inspire you too.
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I hope these simple acts– like seeing your workplace as your mission field and not grumbling or gossiping at work – inspire you to integrate more purpose, wherever you’re called to serve.
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SAVE THE DATE! The Purposeful Marketing & PR Playbook is coming! This four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget is launching September 19!
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Build your playbook & start marketing your purpose!
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If you’ve tried the same marketing strategies over and over again, and they’re no longer working. If you’re inconsistent with your marketing due to time constraints and budget. And, if you know you have a powerful purpose to share, but marketing feels like too much work! This online, go-at-your-own-speed, course is for you.
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Visit plumandparcel.com/playbook for more details!
Thursday Aug 31, 2023
Thursday Aug 31, 2023
Have you ever said to yourself, “Wow! There are SO many marketing and PR strategies out there. I’m a little overwhelmed and a bit unclear which ones are right for my business. How do I know which to choose?”
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If you relate to this statement and this question… good! This episode is for you gals who need a little help selecting the marketing strategies right for your business’s optimal growth.
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Listen to this episode for three tips or questions to ask yourself to get more clear and feel more confident with the time and budget you’re allocating to your business’s marketing. Think: where is your target audience, what is your timeline and what is your budget!
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Make sure to stick around for the bonus tip at the end!
+++Wanting more after this episode? Join my email list by hopping over to plumandparcel.com. Be the first to know when the next episode drops, as well as get access to what’s on the horizon for P&P, including fun freebies, marketing tips, bootcamps, course offerings and more!
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Don’t forget to leave a quick review on Apple Podcasts, share this episode with a friend and be a part of our journey on Instagram: @plumandparcel
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See you soon!
Tuesday Aug 22, 2023
Tuesday Aug 22, 2023
I wrote this episode for all you purpose-driven mom-prenuers out there! +++If you’re itching for practical tips and tricks for how to juggle motherhood and business, I’m going to share three practices that have worked well for my family and me. "Caveat-ing" that you and I are very different individuals with very different needs! +++But, I hope these sustainable rhythms and systems I’ve integrated into my life may spark ideas as you look to integrate your own because being a working mom... it's hard work! Go in grace, my friend!+++Wanting more after this episode? Join my email list by hopping over to plumandparcel.com. Be the first to know when the next episode drops, as well as get access to what’s on the horizon for P&P, including fun freebies, marketing tips, bootcamps and more! +++Don’t forget to leave a quick review on Apple Podcasts, share this episode with a friend and be a part of our journey on Instagram: @plumandparcel+++See you soon!
Tuesday Aug 15, 2023
Tuesday Aug 15, 2023
This episode is for you gals who keep asking yourself, can I do this myself?
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You for sure can! But, remember, we weren’t created to do life alone, even in our work.
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You’ll hear me talk a lot about outsourcing in this episode because integrated marketing and communications requires a ton of coordination. But, it also requires other practical skills and strategies you can learn to apply yourself with a little bit of intention.
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So, today, I’m sharing 5 integrated marketing and PR strategies that work, plus two you should pass on, so you feel empowered to make the marketing decisions that are right for your biz! Good luck!
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Don’t forget to save your seat for my mini 25-minute Integrated Marketing & PR Bootcamp to unlock exciting P&P perks, including another free printable marketing and PR resource + a HUGE announcement, you’re not going to want to miss this. Visit plumandparcel.com/bootcamp to register now!
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See you here next week!
Wednesday Aug 09, 2023
Wednesday Aug 09, 2023
I'm going to be real with you – running a small business is hard and can be incredibly exhausting – and it's all too easy to lose sight of why you started your business in the first place….
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I've seen this happen time and time again. But, what if I told you there was a solution? A way out of this rut? You can start marketing effortlessly if you just come back to prioritizing your purpose.
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This week, I dig deep into what purpose-driven really means, why being a purpose-driven business pays off in the PR and marketing world, and how to keep your purpose front-and-center.
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Get excited because these reasons for why purpose-driven businesses have a leg up in PR & marketing are MONEY!
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Don’t forget to grab my FREE resources, the One-Page Marketing Plan and the Marketing Focus Framework, at plumandparcel.com, if you’re ready to start marketing YOUR purpose. They’ll get you focused and organized quickly on this wild entrepreneurial journey!
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See you here next week!
Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
Ever wondered why I'm so passionate about building strategic, integrated marketing plans? In this week's episode, I'm pulling back the curtain and sharing the secrets behind our brand new One-Page Marketing Plan, including 7 easy steps for how to fill it out.
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Join me as I dive deep into the importance of strategic planning in achieving marketing success, and lead you down a pathway to results.+++It’s time you start feeling prepared, purposeful and powerful in those marketing strategies and tactics you and only you can define. I can’t wait to see your purpose-driven thang glow.++
Ahead of the episode, download and print my latest FREE resource, the One-Page Marketing Plan, to simplify your roadmap to big results! Snag it at plumandparcel.com/one-page-marketing-plan+++
And, don’t forget to share how you learned about this podcast and what areas of work, business, life, you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or sending a DM to my team and me on Instagram: @plumandparcel
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See you next time!
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
Small businesses are the backbone of our economies. They matter. You matter. +++Today, I’m sharing my four reasons for leaving the corporate world to serve small businesses again simply because I want to encourage you if you are a small business owner (I SEE YOU!) as well as inspire those who desire to support small businesses too. Heads up - You don’t have to leave the corporate world to make a positive impact. Come take a listen!+++
If you haven’t grabbed my latest FREE resource, the busy gal’s guide to getting clear on her marketing and communications priorities, head on over to plumandparcel.com and claim your Marketing Focus Framework today ---> plumandparcel.com/marketing-focus-framework
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Don’t forget to share how you found out about this podcast and what areas of work, business, life, etc. you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or sending a DM to my team and me on Instagram: @plumandparcel
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See you next time!
Tuesday Jul 18, 2023
Tuesday Jul 18, 2023
In today’s episode, I’ll be suggesting three questions you should ask yourself when defining your marketing focus, as well as quickly explaining the differences between brand, product and integrated marketing and communications.
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With a little bit of direction from yourself, I hope you leave this episode feeling more supported in defining your marketing focus, and ready to show up bold and bright to the world with your purpose!
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If you haven’t grabbed my latest FREE resource, the Marketing Focus Framework, head on over to plumandparcel.com/marketing-focus-framework to claim it!
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It's the busy gal’s guide to getting clear on her marketing and communications priorities, and you need it! It’ll make everything I’m talking about in this episode come to life for you.
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Don’t forget to share how you found out about this podcast and what areas of work, business, life, etc. you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or DM'ing my team and me on Instagram: @plumandparcel
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See you next time!
Thursday Jul 06, 2023
Thursday Jul 06, 2023
In this first podcast episode EVER, I’ll be saying hi, hello, how are you and introducing myself.
What’s in it for you? Hopefully, a new friend who cares deeply about seeing you show up well with purpose, wherever you’re called to serve.
Where will we begin? With some personal, hopefully relatable storytelling… it includes finding my work’s purpose at the ripe age of 19. *GOSH, I’M OLD*
Wanting more after this episode? Join my email list by hopping over to plumandparcel.com. Be the first to know when the next episode drops, and get access to what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings!
Don’t forget to share how you found out about this podcast and what areas of work, business, life, etc. you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or sending a DM to my team and me on Instagram: @plumandparcel
See you next time!