Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place. Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles. Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission. *Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!* As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve. Inside this podcast you will find: • Basic, integrated marketing and PR tips that break through the darkness • Thoughtful plans to help you launch and sustain your purpose-filled thing • And, encouragement in helping you live by your values, in and outside your workplace So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in. Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel. Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!
Listen on:
Episodes
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
As a wife and mama of two, it's easy to get stuck in the hustle and bustle the holidays bring, and forget what this season is really about. We sometimes overlook the simple things like having food on the table, a home over our head + clothes on our back. It's good to pause and give thanks for all that we've been given in this life.
Today is Giving Tuesday, and this year I'm excited to spend it with you here. As I share the 10 things I'm grateful for in life and business, I encourage you to think of your 10 things + how TOGETHER we can give more freely from the areas that bring us most comfort.
In honor of Giving Tuesday, we are extending our Black Friday - Cyber Monday sale through 12/1. For every Intentional Intensive + PR Day contract signed by then, we’ll give an additional Purposeful Marketing & PR Playbook (our online course) back to a small business in need!
Learn more about these offerings by visiting our website. With access to all of these, you'll be one step closer to building your purposeful marketing & PR plan that drives more leads and sales heading into 2024! 🤩
Join our email list to stay up on the details + book a FREE discovery call: plumandparcel.com
Follow us on Instagram: @plumandparcel
Tuesday Nov 21, 2023
Tuesday Nov 21, 2023
What comes to mind when you hear ‘thought leadership’? Beyond overused business jargon?
Can you think of someone you look up to who has a powerful viewpoint on a particular topic?
Have you ever consumed a piece of content by a subject matter expert, and aligned yourself and your actions with theirs because you were compelled or moved by their message?
Maybe you have a powerful viewpoint on a particular topic that you haven’t cracked the code on exactly how to share. Like… “How to live a more sustainable life in the way you eat, shop or dress” …. or, “How to ethically apply AI tools in your business + the 5 you should get started with today.”
Maybe, you’re uncomfortable calling yourself a thought leader, and don’t know which channel or medium is appropriate to share your viewpoint or message.
Well friend, I’m unpacking this all important aspect of your marketing + communications strategy that often gets overlooked and overshadowed– in favor of media relations, social media marketing or guest podcasting.
Because you may be surprised that all of these PR tactics should start with building your thought leadership platform!
Get ready... here are 4 easy tips towards a powerful and purposeful viewpoint + how to share your viewpoint with the world. Let's dig in!
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Don’t forget: Black Friday, Small Business Saturday & Cyber Monday are just around the corner, and we have a gift for you 🎁 We're launching a Marketing & PR Bundle, and it includes our online course for FREE 😱
Save the date because this $5K package will be 30% OFF! *Must sign an Intentional Intensive + PR Day contract before Nov 27.
Learn more about these offerings by visiting our website. With access to all of these, you'll be one step closer to building your purposeful marketing plan that drives more leads and sales heading into 2024! 🤩
Join our email list to stay up on the details + book a FREE discovery call: plumandparcel.com
Follow us on Instagram: @plumandparcel
Tuesday Nov 14, 2023
Tuesday Nov 14, 2023
Tired of thinking about money? Sorry to be the bearer of bad news, but we need to talk about it, friend.
In order to be profitable and purposeful, you have to crunch the numbers. You have to be smart with your money. You have to build a budget.
I understand that creating a marketing and PR budget may feel impossible. You may feel stuck with questions like…
Where do I start…
How much am I willing to spend…
Can I do it all myself…
Do I need a team to help me…
Just know, you are not alone in getting caught up in these questions… in this week's Marketing Your Purpose episode, I am answering all of them!
I've learned that building your business's marketing budget is all about understanding your strengths, your current resources, and your goals for your business.
If you're ready to bring peace to your finances together, tune into episode 18!
Don’t forget: Black Friday, Small Business Saturday and Cyber Monday are just around the corner, and we have a gift for you 🎁 We're launching a Marketing & PR Bundle, and it includes our online course for FREE 😱
Save the date because this $5K package will be 30% OFF! *Must book a discovery call + sign an Intentional Intensive + PR Day contract before Nov 27.
Learn more about these offerings by visiting our website. With access to all of these, you'll be one step closer to building your purposeful marketing plan that drives more leads and sales heading into 2024! 🤩
Join our email list to stay up on the details + book a FREE discovery call: plumandparcel.com
Follow us on Instagram: @plumandparcel
Monday Nov 06, 2023
Monday Nov 06, 2023
Are you ready to build your community in real life?
It's time to get back to your why, as in why you started your business in the first place. Before you were worried about attracting new leads, customers or sales, and particularly online.
Maybe like us, you've seen firsthand how in-person community and connection can naturally happen in a room full of people with similar values and desires. And, you've also seen how local events can be a beautiful tool to meet new people, network, and in turn, grow your business.
This week on the podcast, if you're at all on the fence about local events, I'm talking about some considerations when it comes to participating in them because let's be realistic…. We may not be able to host our own – but, we certainly can attend them, and reap similar benefits!
So, pop in those headphones, wash them dishes and let's dig in.
Don’t forget: Black Friday, Small Business Saturday and Cyber Monday are just around the corner, and we have a gift for you 🎁 We're launching a Marketing & PR Bundle, and it includes our online course for FREE 😱
Save the date because this $5K package will be 30% OFF! *Must book a discovery call + sign an Intentional Intensive + PR Day contract before Nov 27.
Learn more about these offerings by visiting our website. With access to all of these, you'll be one step closer to building your purposeful marketing plan that drives more leads and sales heading into 2024! 🤩
Join our email list to stay up on the details + book a FREE discovery call: plumandparcel.com
Follow us on Instagram: @plumandparcel
Monday Oct 30, 2023
Monday Oct 30, 2023
Start this Halloween with the Marketing Your Purpose podcast 🕸 Get ready for a fun one because today's episode has WAY too many Halloween puns. As a mama of two littles obsessed with all things pumpkins, spiders and candy, how could it not?
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Gear up because I have ONE big treat for you, my friend, especially if you're ready to step into traditional PR this year.
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Pitching the media doesn't have to be so scary when you apply these four tricks of the trade.
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🎃 Consider your communication channel
👻 Remember, reporters are people too
🦇 Don't be afraid to offer an exclusive
🕸 Consider your timing
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It's time you stop hovering over the send button, questioning your life choices, and sending yourself into a fright!
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Grab your pumpkin spice latte, open your notes app, and grab this year's treat!
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Don’t forget to checkout our other free resources at P&P:
Marketing Focus Framework (Worksheet): The busy gal’s guide to getting clear on her marketing and communications priorities.
One-Page Marketing Plan (Worksheet): A simple, streamlined roadmap to conquer your marketing objectives and achieve big results.
Integrated Marketing & PR Bootcamp (Workshop): A 25-minute mini course on powerful and purposeful marketing communication strategies for optimal business growth.
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Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
You've probably heard a lot of buzz about influencer marketing 🐝 Influencer marketing can be a powerful tactic to deploy alongside media relations – but you may be wondering, is it worth the investment for your brand?
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I’m bringing this topic to you today because I want to debunk the myths behind it and also explain how to get started if you’re confident it’s worth the investment for your purpose-driven thang.
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Here are four considerations to help you decide:
Do you have the budget?
Are you comfortable testing small before you go big?
Have you narrowed down your channels?
Are you prepared to measure your metrics of success?
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If you love this deep dive and are interested in learning more about influencer marketing and other PR strategies for your business’s optimal growth, come grab your FREE seat at our next series of Integrated Marketing & PR Bootcamps: Tuesday, October 24 - Thursday, October 26.
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Select the session best for you, and gain more purposeful and powerful marketing and PR strategies and tactics for your business’s optimal growth.
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Visit plumandparcel.com/bootcamp for more details.
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Follow us on Instagram: @plumandparcel
Tuesday Oct 10, 2023
Tuesday Oct 10, 2023
I keep getting asked what I would do about XYZ and I keep going back to the same answer: “Have you asked your target customer that?”
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If I’m not your target customer, my answer likely isn’t the best one out there for your biz’s specific needs. But, you know whose answer likely is: your ideal customer.
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The answers are right in front of us if we simply take time to ask our target customer or audience what they desire, what they want or need.
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That is market research in a nutshell. To help discover the needs and desires of your target audience, informal qualitative and/or quantitative market research helps us better understand how your target audience makes purchasing decisions - and how you and your offerings can best get into their consideration set.
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Today, I’m giving you 7 ways to collect market research! Think hosting coffee chats with close acquaintances, holding focus groups with people you gather with already or sharing your most pressing Qs with your social media community.
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Ready to apply these market research methods? Grab the Purposeful Marketing & PR Playbook. In 4 weeks, we will efficiently and effectively build your next marketing and PR playbook, including performing market research with your target customer. It's time to get your purpose-driven brand in front of the individuals who need YOU the most. Visit plumandparcel.com/playbook for details.
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Not ready to join the course just yet?
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Come grab your FREE seat at our next series of Integrated Marketing & PR Bootcamps: Tuesday, October 24 - Thursday, October 26.
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Select the session best for you, and gain more purposeful and powerful marketing and communication strategies and tactics for your business’s optimal growth. Visit plumandparcel.com/bootcamp for more details.
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Follow us on Instagram: @plumandparcel
Tuesday Oct 03, 2023
Tuesday Oct 03, 2023
The last few weeks have been go, go, go. With new offers launching and deadlines to hit, it was time to take a personal inventory check.
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I wrote this episode to hold myself accountable to the transformative spiritual disciplines I cling to, especially in busy, chaotic times.
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After becoming a mom for the second time, I've found myself in a transitional period. That is, coming out of the newborn/infant fog and moving into life with two toddlers… which can be a lot!
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It's easy for me to get hung up on building new rhythms and systems that make this season a little more manageable, but God always calls me to slow down and practice these first.
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In this episode, I get into the nitty-gritty of the spiritual disciplines I'm holding onto, including:
Daily Scripture Reading
Quiet Listening Prayer
Weekly Sabbath
Weekly Fasting
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I encourage you to hold onto them with me, especially if you're in a busy season. During this episode, I also share a few helpful resources. Check them out below! Ready for an authentic conversation about biz and faith? Tune in now.
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Wanting more after this episode? Join my email list by hopping over to plumandparcel.com. Be the first to know when the next episode drops, and get access to what’s on the horizon for P&P, including fun freebies, marketing tips and limited time offers.
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Don’t forget to share how you found out about this podcast and what areas of work, business, life, etc. you need more encouragement in by: leaving a quick review on Apple Podcasts, and/or sending a DM to my team and me on Instagram: @plumandparcel
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Resources mentioned in the show:
Seamless - Bible Study Book with Video Access
Foundations: A 260-Day Bible Reading Plan for Busy Believers
She Works His Way: A Practical Guide for Doing What Matters Most in a Get-Things-Done World
Purposeful Marketing & PR Playbook
Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
Today, I’m digging into multi-channel marketing, also referred to as integrated marketing.
You can perform multi-channel marketing, especially if you're detail oriented and organized. It’s a major undertaking, but, it's extremely effective, if you can crack the code!
Up for the challenge? We’re starting with 5 content marketing channels, specifically channels you own, that you can begin communicating through today within a multi-channel marketing strategy.
We'll hit on:
Social media marketing
Email marketing
Blogging
Vlogging
Podcasting
If you're ready to get started and need a framework and system to organize all your marketing and PR dreams without compromising your time and budget, join us in our online course: the Purposeful Marketing & PR Playbook!
In just 4 weeks, we'll build your playbook and help you efficiently and effectively manage your next launch, so you can start marketing your purpose!
Snag anywhere between $150-500 OFF the course by joining our email list. Visit plumandparcel.com/playbook to get your discount code now!
See you inside!
Follow us on Instagram: @plumandparcel
Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
I am so excited to announce that my first online course for the busy, purpose-driven, female small business owner is now live!
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If you're craving a system that will help you organize and execute all your marketing and PR dreams, the Purposeful Marketing & PR Playbook is for you.
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Together, we will build your playbook and effectively manage your next launch (or re-launch) in just 4 weeks!
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In episode eleven, I take you behind-the-scenes of why this online course was created and how.
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You'll hear why I needed to go from overwhelmed to organized, and how God took my “constrained budget”, “lack of bandwidth” and “limited time” and turned it into something purposeful to serve women like you.+++Come listen to the heart behind this course!
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Visit plumandparcel.com/playbook for more details! And sign up for our email newsletter to receive $500 OFF the course this week only!+++
Connect with us on Instagram: @plumandparcel