Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!
Are you an entrepreneur or marketing/PR gal that is tired of crafting campaigns and pitching stories that don’t feel purposeful? Does your current place of business need a better marketing and PR strategy to break through the darkness? Do you desire to drive more light into this world by sharing your purpose-driven products, services and/or gifts, but don’t know where to start? If any of this resonates, you’re in the right place. Hi, I’m Austin and not long ago, I was right there with you, fighting the tension between showing up well in and outside of my corporate workplace, and consistently creating campaigns and telling stories that broke through the darkness. I was rundown, lost and in need of more joy and light in my life as a busy working wife, mama, daughter, sister, friend… you know, all the roles. Thankfully, I found inspiration from other boss babes fast (and you can too)! After being directed to reevaluate my long-term priorities and goals, including bringing my whole self, kiddos and all, plus my art for purpose-driven storytelling to the workplace, I established flexible work with amazing companies and team members who were (and are) on board with my mission. *Cue: Plum & Parcel, an integrated marketing and communications agency, that enables intentional, purpose-driven businesses to be seen and heard. Go check us out at plumandparcel.com!* As a fellow small business owner, marketer and WFH wife, mama, daughter, sister, friend, I know you are exactly where you need to be. I hope you will leave each episode feeling encouraged to express and be your true self in and outside your workplace, while communicating with purpose on behalf of the business(es) you serve. Inside this podcast you will find: • Basic, integrated marketing and PR tips that break through the darkness • Thoughtful plans to help you launch and sustain your purpose-filled thing • And, encouragement in helping you live by your values, in and outside your workplace So, friend, if you’re ready to drive more light into this world by simply marketing YOUR purpose, turn up the volume, grab your coffee and let’s dig in. Wanting more? Join my email list at plumandparcel.com and connect with my team and me on Instagram: @plumandparcel. Be the first to know when an episode drops, and hear what’s on the horizon for P&P, including fun freebies, marketing tips and e-course offerings. See you there!
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Episodes
Tuesday Feb 13, 2024
Tuesday Feb 13, 2024
Welcome to the latest episode of the Marketing Your Purpose podcast hosted by Austin Kapur, a marketing and PR professional passionately helping purpose-driven businesses to be seen and heard.
If you are a motivated entrepreneur, a persistent marketing leader, or a dedicated boss lady who requires a nudge towards purposeful marketing strategies, we are glad to have you here.
In this episode, we will be unraveling the seamless blend of digital marketing and PR (public relations) and its potential to enhance the credibility, visibility, and reach of any brand.
We're sharing how these two go together like milk and cookies, donuts and coffee, tacos and Tuesdays. You just can’t have one without the other. 🫶
Although the two serve very distinct purposes, Austin talks about how digital marketing and PR complement each other perfectly. She shares five reasons why you should always keep these darlings together, including how they:
→ Bring synergy to your messaging
→ Increase your reach and visibility
→ Build your credibility and trust
→ and much MORE!
This podcast aims to provide actionable integrated marketing and PR tips that can cut through the clutter and aid you in shaping your business's future.
If you are prepared to bring more light into this world through purpose-driven marketing, turn up the volume, grab your coffee, and let's dig in.
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Book your free 15-min discovery call today at plumandparcel.com.
During this quick chat, we’ll talk through:
1. What it is you’re struggling with,2. Creative ways to help you integrate your digital marketing and PR efforts, 3. How P&P can empower you to boldly spread your purpose (and products) to your perfect audience! 🙌
Reach out with any questions!
Let's make a positive impact in this world together.
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LINKS:
Book a free 15-minute discovery call: https://bit.ly/chat-with-austin
Book a P&P service: plumandparcel.com/services
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Welcome to the latest episode of the Marketing Your Purpose podcast led by your host, Austin.
Ideal for business entrepreneurs, marketing leaders, and those juggling work from home and family life, this episode introduces a fresh perspective on how to balance work commitments and family values.
Drawing from Austin's personal experiences, this episode offers practical tips and actionable strategies for those feeling overwhelmed by work-life imbalances.
In this episode, we delve into the often challenging task of upholding family values in a work-driven culture.
The journey begins with a personal narrative from Austin’s life about her church community's support network, which exemplifies the power of love and care extending beyond our immediate family.
Throughout the episode, she challenges the traditional concept of 'family', asserting the importance of community circles in shaping our values and relationships.
The episode emphasizes the significance of mutual trust and vulnerability, representing the cornerstones for fostering genuine and fulfilling relationships.
Listeners are encouraged to introspect their own definitions of family, exploring the myriad of ways they might develop family beyond immediate relatives.
A set of seven actionable tips helps listeners redefine their family values, prioritizing them over work.
For anyone overwhelmed by work commitments, this episode is a lifeline to regain balance and control of their life.
Together, we explore how to acknowledge deep-rooted family aspirations and embed them into your life's fabric.
Listen in and embark on this journey to regain work-life balance and reorient your purpose towards the heart of your family and community.
LINKS:
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Book a P&P service: plumandparcel.com/services
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur
Tuesday Jan 30, 2024
Tuesday Jan 30, 2024
Welcome to the Marketing Your Purpose podcast!
Join Austin, an entrepreneur and marketing & PR pro for an in-depth look into the journey of Sseko Designs, a socially conscious fashion brand.
Discover Sseko's humble beginnings under a mango tree and their mission to empower academically gifted female scholars by unlocking educational opportunities.
Hear about Sseko Designs' merger with Noonday Collection and how together, they have become the largest fair trade fashion social selling brand to-date.
Listen as Austin recounts her personal involvement with these impactful brands and her deep respect for Liz Forkin Bohannon, the dynamic founder of Sseko Designs.
Dive inside Liz's entrepreneurial journey and passion for meaningful impact. Find out how a seemingly small promise to three girls in Uganda grew into an expanding mission that has transformed countless lives.
Tune in as Austin discusses the influence of Christianity in Liz's business ethos and how it inspires a "listening first" approach.
As a reminder, Marketing Your Purpose isn't solely a marketing guide - it’s a space for hard, vulnerable conversations about aligning work with values and making a difference.
Get ready for thought-provoking dialogues, rich insights into integrated marketing and PR best practices, and an abundance of inspiration to spark your purpose-driven entrepreneurial journey.
If you've found value in the discussions, please leave a written review to help others discover the podcast. Thank you for tuning in - don't forget to subscribe and invite a friend who may find this podcast inspiring.
Go market your purpose, friend!
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REFERENCED LINKS:
Shop at Sseko Designs: ssekodesigns.com
Listen to the Created For episode with Liz: How Small Dreams And Small Promises Can Lead To Big Change
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Book a P&P service: plumandparcel.com/services
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur
Tuesday Jan 23, 2024
Tuesday Jan 23, 2024
How often do you find yourself turning on a podcast, once dinner is finished and the dishes are piled in the sink?
Or the kids are tucked into bed and the baskets of laundry are staring at you?
Often? Us too.
If you haven’t been living under a rock, you probably know that podcasting is here, and it is here to stay.
It is predicted that there will be over 100 million active podcast listeners in the U.S. in 2024 with the average American listening to 8 podcasts per week.
So, if you’ve ever felt called to start a podcast and aren’t podcasting, the time was yesterday, my friend.
Don't care and still want to start a podcast?
Or, curious how to break through the 5 million podcasts globally?
Here are seven tips to help get your podcast heard and seen.
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Hey friend, have you left us a review?
Every time someone writes a review for the Marketing Your Purpose podcast, it helps another busy, purpose-driven gal find it!Leaving a review is the greatest thank you for the time it takes to produce each episode.
If you haven't written a review, please consider leaving one. It means the world to us.
Until next week!
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REFERENCED LINKS:
Book a P&P service: plumandparcel.com/services
Enroll in Podcast Pro University: bit.ly/stefaniegass
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
We recently wrote an article for working moms, and it was featured on a lifestyle publication that empowers mothers to thrive called Motherly.
It was picked up by and syndicated on Yahoo! News globally, and it’s titled Working mamas: 4 ways to find more fulfillment in every aspect of your life.
Even if you’re not a mom, we believe you’ll enjoy the four ways of fulfillment suggested, like getting clear on your why.
You can read the full article on Plum & Parcel’s homepage at plumandparcel.com!
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Now, when it comes to this episode, which is awfully relevant to the article, we have some new rules around balance for you career-driven mothers, whether you're a corporate career gal or a stay-at-home mama.
Whatever you want to say about who is and who isn’t a working mom… new moms are working at staggering high rates.
Between building a career, maintaining adult friendships, family time - there’s a lot going on in everyday life. Add motherhood to the mix, and things get exponentially more complicated.
And, if you’re like us, who tend to go to the wrong sources for advice sometimes (cough, cough, the internet) in search of the secret to balance, you probably strike out too.
So, we’re rewriting our own rules to the 40-hour work week…
If you want to hear our thoughts on achieving that elusive ‘work life balance’ and the four rules we’re applying to our every day life, take a listen.
Let us know which resonate with you too!
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Hey friend, have you left us a review?
Every time someone writes a review for the Marketing Your Purpose podcast, it helps another busy, purpose-driven gal find it!Leaving a review is the greatest thank you for the time it takes to produce each episode.
If you haven't written a review, please consider leaving one. It means the world to us.
Until next week!Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
It’s no secret that purpose-driven marketing is powerful and so many brands have adopted their purpose, but many often put the cart, i.e. the marketing and messaging, before the horse… Plum & Parcel included.
Purpose brings us together. It’s often at the center of many of the companies we work with and for, and for good reason.
It’s in our human nature… the way we talk to each other, the way we think about our lives, the way we exercise our time, gifts and voices. Purpose is important to all of us.
But, what’s even more important as marketers and communicators, is that we hold ourselves and our counterparts accountable to lead with purpose, so our stories of impact are rooted in truth and follow through.
Tune in to hear how you can put purpose at the center of it all!
Want to make a pivot in your marketing this year? Grab our free Marketing Focus Framework. This simple, straight forward guide walks you through three questions to ask yourself to refocus your efforts this year.
Tune into Episode 2 for a whole segment on how to find your marketing focus.
See you here next week!Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Tuesday Jan 02, 2024
Tuesday Jan 02, 2024
Happy New Year, friends!
This time of year is so important to me, particularly as I set the whole following year up.
I believe it's CRUCIAL to set intentions for the year ahead while also trusting that all of the moving pieces are working for a greater purpose 🤍
I learned a lot this past year and I’m excited to share some of those lessons with you. I’m also excited to share how I’m taking these lessons and pivoting, and how you can pivot well too.
From assessing your thoughts to talking to your target audience and asking them what they want, I hope these suggestions help you make a successful pivot in any area of your life. I hope it gets you excited, and encourages you in the process.
Want to make a pivot in your marketing this year? Grab our free Marketing Focus Framework. This simple, straight forward guide walks you through three questions to ask yourself to refocus your efforts this year. Tune into Episode 2 for a whole segment on how to find your marketing focus.
See you here next week!
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Tuesday Dec 19, 2023
Tuesday Dec 19, 2023
I am not the only one talking about annual planning, and for good reason. Annual planning and goal setting is crucial to growth.
Annual plans help us hit our goals, but also direct our time. How we choose to allocate our time is a gift. If we're not good stewards of it, it ends up directing us. So, annual plans help us avoid this!
I'm curious… have you decided how you will spend your time in 2024? Have you strategically planned for milestones you want to hit? Businesses or offers you want to launch? Things you want to do?
If you have, great, but have you incorporated all parts of you into your annual plans?
Annual planning and goal setting shouldn't be saved for just our professional life. It should include our personal, relational, physical and spiritual goals too.
If you desire to bring all parts of you into your annual planning and goal setting and need a process that works, I have something for you.
Whether you're a total planner like me (hey girl!) or run a little more spontaneously, this week, we're bringing you Your Annual Plan Reset: 7 Steps to Including All of You in Your 2024 Goals.
From getting placed in a dream publication to multiple, unplugged vacations with your family, we'll help you relook at all your deep desires, map them out + make them happen in the new year.
Ready to dive in?
Join our email list to stay up to-date on all the details: plumandparcel.com
Follow us on Instagram: @plumandparcelConnect with Austin on LinkedIn
Tuesday Dec 12, 2023
Tuesday Dec 12, 2023
Hi friend, Do you relate to this?
Having two kids in the last four years means I've had a lot less time to sit down and read a good book… even though reading is SO important to me.
In 2023, I had a goal to read 10 books, but you know how many I read? Maybe 5.
So, here I am sharing my five fave books on purpose, life and biz from the last five years with a new and achievable goal and system for 2024.
Tune in to hear why these are my fave books from the last five years, plus the five I'm reading in 2024 (and more importantly, how)!
Join our email list to stay up to-date on all the details: plumandparcel.com
Follow us on Instagram: @plumandparcel
Tuesday Dec 05, 2023
Tuesday Dec 05, 2023
It's December, and if you haven't seen the slew of holiday gift guides, where have you been hiding?!
I’ve seen major success with e-commerce clients who leverage gift guides as a mode of marketing and PR.
Gift guides are a great tactic in your PR toolkit because these carefully curated features by blogs, influencers or brands you likely follow and trust or stumble upon when googling “best gifts that give back” give your business major exposure to a primed audience ready to buy…
They provide credibility and trust — third party validation to a potential customer that is looking for personalized recommendations.
Wondering how you can get your business or brand featured? Tune in now as we walk through 11 steps for how to plan and contribute to them in 2024! ⭐
Timing is everything when it comes to marketing and PR, which is why I say start planning now…
Grab our FREE One-Page Marketing Plan today to simplify your roadmap to big results! Snag it at plumandparcel.com/one-page-marketing-plan
See you next time!
Join us on Instagram: @plumandparcel
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