Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!

47 | Marketing Through The Seasons | Your 12 Month Replay | Summer Edition

Here's the reality…
 
If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦
 
Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest.  
 
YES, I HAVE GREAT NEWS! 🥳
 
Due to consumer spending trends, many brands take a short hiatus from marketing externally during the summer. Well, unless you sell swimsuits or are in the suntan lotion industry. 🕶️
 
Instead of spinning out new products or making big announcements, it's time to slow your roll and work behind-the-scenes for the following seasons! 🐌
 
If you're wondering what that means, I'm giving you a little synopsis on how to plan your marketing for Spring, Summer, Winter and Fall on the podcast.
 
Ongoing marketing and PR is non-stop hard-work and it’s important we carve out rhythms in our marketing, so we have time ourselves to rest. 😮‍💨
 
 I'll be walking you through what to expect and how to plan each of your months marketing… from January to December!
 
As you listen to this episode, acknowledge the months that sounded good for you to find some extra time for yourself and family. 💖
 
Here is your 12-month marketing replay! 
 
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LINKS:
Snag your free One Page Marketing Plan HERE
Listen to Episode 4: How to Build a One-Page Marketing Plan in 7 Easy Steps
Learn more about annual planning with Austin in Episode 23
Systemize your marketing with Austin and Chelsi Jo in Episode 41
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

46 | Dreaming Small to Achieve Big | A Conversation About Purpose, Passion and Impact with Liz Bohannon

A lot can happen in a decade, which is how long it's been since I first met my friend Liz Bohannon!
 
Liz is a social entrepreneur (best known for co-founding and leading Sseko Designs), a bestselling author, speaker, podcast host, AND a past client of P&P.
 
Watching Liz's platform grow from near and far over the past decade has been wildly incredible, especially getting to play a small part in it.
 
Although it seems Liz has done it all, she did start somewhere.
 
She wrote a fantastic book called Beginners Pluck to recount her small beginnings and teach us women how to lean into a season of new.
 
That we bring magic into our own lives and businesses because we are beginners, NOT in spite of it! 
 
And in today's episode, she expands on her book and the art of dreaming small to achieve big, so you can too.
 
If you've been looking for a sign to start something new, grab those headphones.
 
Come hangout with Liz and me on this week's episode of the Marketing Your Purpose podcast, and embrace your Inner Beginner. See you there!
 
Want more after this episode? Go listen to Episode 28: What Does It Look Like to Be Socially Conscious & Missional? A whole episode dedicated to Liz.
 
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LINKS:
Learn more about Liz and what she’s all about: https://www.lizboho.com/about
Grab a copy of Liz’s book, Beginners Pluck: https://amzn.to/3V70Hcr
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

45 | 5 Things to Do Every Monday For Your Marketing With Less Than 2 Hours

Now we know Mondays can get a bad rap…
 
This past three-day weekend being an exception 🇺🇸
 
But over here, the first day of the week is almost always a breeze when all of P&P's marketing is teed up for the next 5-7 days before we even hit lunch 💯
 
Trust me, this rhythm didn't happen overnight. 
 
It took recognizing the clunky, inefficient hours I was spending on the same things every week to get to this place… 😬
 
Plus, the need to build an effective Monday morning marketing system that flowed seamlessly. 
 
Now, this 5-step process is so routine, I could do it blindfolded 🙈
 
KIDDING (but maybe not). 
 
I LOVE knowing exactly what's happening on a bare minimum basis with P&P's marketing, so I can review, finalize and move on by noon every Monday morning. 🙌And now you can too.
 
So, if you're ready to create your Monday morning workflow to help your marketing become more streamlined… 
 
You need to tune into this episode! Take a listen 🎧 
 
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LINKS:
Download the free Marketing Focus Framework: plumandparcel.com/marketing-focus-framework
Download the free One-Page Marketing Plan: plumandparcel.com/one-page-marketing-plan
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

44 | LinkedIn or Instagram? How to Choose the Social Media Platform Right for You

I used to tell all my clients that being on every social media platform was absolutely necessary to breakthrough the noise of this loud world…
 
But, I’m here to tell you otherwise. 
 
Most of us small biz owners are strapped for time and even resources. 😵‍💫
 
You or your small team are trying to keep up, releasing as much content as you possibly can and stumbling through the latest trends.
 
You may be asking yourself, “Why does this feel impossible?”
 
Because, it is. 🙏
 
That's why today, I’m walking you through one of the latest social media debates, LinkedIn or Instagram, so I can help you decide where you need to focus your time and energy marketing this year. 
 
If you're ready to hone in on where your target audience is, reflect back on your 2024 marketing goals and choose how you will wisely allocate your resources this next quarter, then start listening! 🎧
 
As a marketer celebrating 13 years on both platforms, here are four steps to help you get clear. Tune in now.
 
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WHAT’S NEXT?
 
Grab your FREE Marketing Focus Framework >>> https://www.plumandparcel.com/marketing-focus-framework
 
This guide was designed with you in mind and helps with:
 
Getting clear on your marketing and communication strategies,
Finding where you should invest your time,
And, where your marketing energy should go!
PLUS, if you need help filling it out, tune into EP 2: 3 Questions to Ask Yourself to Find Your Marketing Focus.
 
Download me: it’s free!
 
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OTHER LINKS:
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

43 | 7 Things to Do Before Building Your Website | Marketing 101

One of my biggest goals at P&P is making sure you're setup for success…
 
Too many of my clients, friends of friends (myself included 😬), jump way too quickly into the tactical and practical with their marketing, instead of taking time to be strategic.
 
While creating your website for your purpose or business is great… it’s not the place to start. 
 
In fact, there are seven things you should do with your marketing strategy before you even think about: building the website, starting the Instagram, posting anything!
 
Thankfully, today, that's where we come in. There are systems and processes you can build RIGHT NOW that are foundational to your marketing strategy 🪄
 
And, we want to share those with you for FREE.
 
In this week's episode of the Marketing Your Purpose podcast, I’m diving into the “7 Things to Do Before Building Your Website”, including:
 
✨ Defining your target audience and situation,✨ Identifying your goals,✨ Outlining your key messages and strategies,✨ Creating a timeline and budget +✨ Measuring your success!
 
I know you’re eager to get the word out about your purpose and mission and I want you to get to that place quickly too.
 
Before you do anything, tune into this episode, download the freebie below and fill it out. ✍️
 
Here are your seven steps to promote and sell with ease! Jump in now!
 
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WHAT’S NEXT?
 
Grab your FREE One-Page Marketing Plan ——> https://plumandparcel.com/one-page-marketing-plan
 
The One-Page Marketing Plan is your secret weapon to conquering your objectives and achieving BIG results.
 
This simple, yet powerful roadmap will guide you through the essential steps to create a focused marketing and communications strategy.
 
With our One-Page Marketing Plan, you'll ⤵️
✅ Gain clarity on your objectives
✅ Define your target audience
✅ Craft key messages
✅ Select the right strategies
✅ Track your progress
...and so much more!
 
Say goodbye to scattered efforts, and hello to streamlined success! Ready to get started? Download me: it’s free!
 
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LINKS:
- Grab your FREE One-Page Marketing Plan ——> https://plumandparcel.com/one-page-marketing-plan
- Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
- Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
- Join our email list: plumandparcel.com
- Follow us on Instagram: @plumandparcel
- Connect with Austin on LinkedIn: austinkapur

42 | Momming in the Media | 5 Bits of Advice as a New Mom in Entrepreneurship and Journalism with Kelsey Ogletree, Pitchcraft

Mother's Day is this Sunday, and whether you agree or not, I believe most moms are superhuman. 🦸
 
'Momming' while running your own small business, juggling to-dos at home or leading a full marketing team, or all three at once 🤪, is crazy work. 
 
But, moms do it all.the.time. They figure it out. They own it. And, that's what I call #supermomenergy
 
For all you busy, supermoms out, here's an encouraging word to say keep going, even when life feels upside down. 🙃 
 
Kelsey Ogletree, a new friend, mom and business owner in the media space, has fresh thoughts on how motherhood and work can be one in the same.
 
Her 5 bits of advice on how she navigates being the founder and CEO of Pitchcraft, a technology platform for lifestyle PR pros prioritizing relationships over transactions, and a new mom, is refreshing and on point. 👌
 
I'm eager for you to tune into our conversation.
——
On top of being an entrepreneur, Kelsey is also an independent journalist for national outlets like The Wall Street Journal, Travel + Leisure and AARP The Magazine. ✍️📰
 
She has a wealth of knowledge around writing, pitching and building relationships with the media. So, if PR is your thing, tune in today.
 
During our conversation, we talk about the value of:
 
- Working with other moms 👥- Outsourcing creatively using ChatGPT 👩‍💻
- Growing slowly 🌱- Keeping your phone away from your kids and in bed 🙅‍♀️- Involving your children when necessary 🤱
Mom or not, you'll enjoy this episode. Give it a listen!
 
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Just as much as you, P&P wants your purpose-driven thang to:
 
- Experience momentum, - Have a positive social impact, 
- Tell a story that shines among the rest.
If you're eager to gain exposure you didn't think was possible for your brand, you have to start looking at your marketing + PR as an ongoing relationship, not a one-off request. 🤝
 
If you are:
 
- Ministry or non-profit leader- Online service provider- Business or marketing consultant- Health or wellness coach- Course creator- E-commerce shop owner - Tech for good founder
Tap us in. ☎️ We'll coach you through collaborative partnerships, strategic media opportunities, content amplification efforts and more that bring in new leads and sales…
 
All while avoiding treating people and your marketing as transactions in the process. 🚫
If this sounds like something you need in your life, give us a ring. 🥳 We offer different PR packages for most price points! And, are ready to serve you and your ongoing needs.
 
Contact P&P Today —> https://www.plumandparcel.com/contact
 
LINKS:
- Use MYP200 for $200 off your first month of Pitchcraft: https://pitchcraft.media/
- Download this FREE resource to learn how to build authentic relationships with journalists: https://pitchcraft.myflodesk.com/relationships
- Connect with Kesley on LinkedIn and Instagram: https://www.linkedin.com/in/kelseyogletree/https://www.instagram.com/kbogletree/
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- Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
- Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
- Join our email list: plumandparcel.com
- Follow us on Instagram: @plumandparcel
- Connect with Austin on LinkedIn: austinkapur
 

41 | 5 Ways to Systemize Your Marketing with Chelsi Jo

Whether you know it or not, we create systems in our lives every day… at home, at work, and even in relationships. 
 
Systems move us from one task to the next, getting us from point A to point B. Sometimes systems are effortless and smooth. Others are a bit clunky. 
 
Whether “systemizing your life” is a new or seasoned practice for you, the big question is: have you prioritized systems in your marketing?
 
Chelsi Jo, a friend and mentor of mine, has quite a bit of experience in this area. 
 
She recently sat down with me to unpack five ways she makes her ongoing marketing efforts seamless, and I thought you might find these tips helpful too.
 
Chelsi is the host of the top 10 ranked Systemize Your Life Podcast, CEO and Founder of ChelsiJo.Co, +  the queen of systems for work from home moms.  
 
Her core three systems are the reason why she has been able to grow a business from idea to multiple six figures and never neglect her family in the process.
 
So, our goal here today is to make your marketing more streamlined.
With the help of Chelsi, we're covering 5 ways to systemize your marketing in any stage of business, including:
 
- Keeping Track of Your KPIs- Planning Your Top Marketing Strategies Quarterly  - Creating a Content Calendar- and more!
 
If you're ready to get more organized in your biz + be more intentional with your time, then I have the episode for you. It's time to dive in! Listen now.
 
+++Ready to systemize your marketing?
 
Check out our online course, the Purposeful Marketing & PR Playbook, a four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget.
 
Take your business to the next level with more credibility, exposure, leads and sales, all while making a bigger impact. 
 
Use code “WELCOME” to get 10% off! Get access today.
 
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LINKS:
Visit ChelsiJo.Co: https://chelsijo.co/
Listen to the Systemize Your Life Podcast: https://podcasts.apple.com/us/podcast/systemize-your-life-routines-schedules-time-management/id1488424047
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

40 | 3 Sustainable Marketing Strategies | Earth Day Special

If you've been listening to this podcast for a bit now, you know I love a good event, even on Earth Day 🌎🌱
 
As someone who has worked for companies that celebrate April 22 all month long, and partnered with a Sustainability team to communicate their “going green” progress globally four years in a row…
 
You can expect I choose marketing strategies and tactics that are not just effective, but sustainable too. ♻️
 
Marketing (like events) costs a ton of money, energy and time, and often leave behind a ton of waste.
 
Which is why I ALWAYS suggest implementing marketing and PR strategies that aren't just money or time savers, but are better for the environment. 🍃💡
 
If being more thoughtful of the world around you sounds like something you need in your marketing, take a listen to Episode 40 this week.
 
Here is a preview of the strategies that have stuck with me over my 10+ years in this industry + how they can help you be more sustainable in your biz too. 🌷
 
1️⃣ Go digital 📲2️⃣ Invest in sustainable packaging, products or branding 📦3️⃣ Be vocal about your sustainability choices 🗣
 
Ready to dive in? Head outside and take a breath of fresh air! It’s time you tuned in.
 
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If you have unique questions about how you can be more sustainable in your marketing, reply to this email or reach out at plumandparcel.com/contact. I’d love to setup a discovery call or 60-minute Intensive to talk over the challenges you are having in your business and provide low cost, time efficient marketing and PR strategies that might be the solution. 
 
Let me help you get through the biggest hurdles of your business. I know you’re juggling a lot, my friend, and I don’t want marketing to be the issue.
 
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LINKS:
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel
Connect with Austin on LinkedIn: austinkapur

39 | Your Guide to Batching Content | 7 AWESOME Content Batching Tips

It's already the third week of April, and I'm wondering where in the world the last couple weeks have gone. 
 
With spring break, ongoing sickness and a partner gone traveling for work for a week, it has been a wild ride. 🎢
 
Can you relate?
 
Thankfully, I was able to take a few steps back without missing a beat. 🥁
 
And, you know how I did it?
 
CONTENT BATCHING 💖
 
Batching content is a lifesaver for times like this.
 
At its root, content batching is simply planning and creating a month's plus worth of content in advance. 
 
You can imagine how happy I was when I knew I had several episodes recorded ahead of all this craziness. 🙌
 
If you don't have the slightest clue on how to start batching your content, then buckle up!
 
Today we're diving into:
 
1. Deciding what content to create
2. Designing a content calendar
3. Doing a brain dump
4. Dedicating your time 
5. Gathering your materials
6. Gaining momentum
7. …and most importantly, taking breaks!
 
Batching your content really is an excellent strategy to streamline your workflows and boost productivity.
 
AND, it provides great relief in a season when so much can be out of control.😮‍💨
 
Here are seven awesome content batching tips to start off your week!
 
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LINKS:
Snag your FREE One Page Marketing Plan: plumandparcel.com/one-page-marketing-plan
Grab your FREE Marketing Focus Framework: plumandparcel.com/marketing-focus-framework
Sign up for the Purposeful Marketing & PR Playbook: plumandparcel.com/playbook
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur

38 | Integrated Marketing and PR Strategies That Helped Propel A Dream | Interview w/ Polly Payne, Horacio Printing

Nearly a decade ago [much before TikTok], I started working with my good friend Polly Payne, the visionary and CEO behind Horacio Printing and the creator of the Christian Dream Planner. 📖
 
Horacio Printing was one of my first clients, and together, we executed an influencer marketing strategy that was flawless. 🤌
 
Polly's planners landed in the hands of the most perfect “celebs”. And, their online promotion of the planners rocked her business for the good! 💰
 
But, like most businesses, her marketing and PR strategy had to evolve. 
 
Over the years, Polly has not only leveraged influencers, social media marketing, podcast tours, a robust email list, SMS and so much more… 📱
 
But, she has nailed the art of urgency and incentives that catapult her perfect customer to buy her planners again and again and again. 🛒 
 
Polly is an incredible example of applying an integrated marketing and PR approach.
 
I'm so excited for you to learn more about her, the multiple businesses she runs and her evolving marketing mix on the Marketing Your Purpose podcast today.
 
If you're ready to propel a dream or simply advance your marketing strategy… come take a listen. 🎧
 
Hear about the investment she made in P&P, “the best money [she] ever spent" in her business. 💵
 
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LINKS:
Join Polly’s workshop : www.horacioprinting.com/workshop
Visit Print School: www.horacioprinting.com/printschool
Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
Join our email list: plumandparcel.com
Follow us on Instagram: @plumandparcel 
Connect with Austin on LinkedIn: austinkapur